Print on Demand is a low-risk business model that allows you to generate revenue without assuming high costs. The mechanism is simple: you create some designs for apparel or stationery. You post these designs on the Internet and allow potential customers to make an order. Whenever a client places an order, a Print on Demand services provider will print and ship the order. Depending on the model that you choose, you will receive a margin, or the price or a royalty.
Your partner will only print your products if there is an order that demands them. This means that you don’t have to assume the costs of producing a big stock. You won’t need any space to store your products. Your partner will manage all these logistics for you.
Print on Demand can be an excellent business idea for those who need or prefer to work from home. It can also work well as a source of extra income or passive revenue. In this post, we will give you some tips to succeed in your Print on Demand journey.
Make Money Online with Print on Demand
1. Select the business model that suits you best
When it comes to Print on Demand, you have two alternatives. Both business models have their perks and disadvantages. Let’s explain their main features.
A Print on Demand marketplace is an e-commerce platform that lists a large number of products. You can add your Print on Demand products to the marketplace’s catalog. Every time a customer buys one of your designs, you will receive some royalties.
The platform will promote your products, arrange the orders, and manage customer support. You only have to upload your designs, tag them accurately, and write a compelling description.
If you want to discover the best Print on Demand marketplaces, check this overview.
A fulfillment services provider is a company that offers partnerships to Print on Demand sellers. You have to open an account on their site and integrate it with your eCommerce page. Whenever a customer places an order on your website, your partner will manage the rest of the process.
In this model of Print on Demand Business, you become the “seller of the record.” This means that you will be in charge of managing taxes and providing customer support. You will also decide the final prices and the margin of benefit that you’d like to earn.
If you’d like to have an overview of the best fulfillment services providers, check this article.
2. Manage your expectations
Print on Demand is a low-risk business model, and you don’t have to invest a lot of money to start generating revenue. It’s a safe investment; you won’t face a significant loss if it goes wrong. But this doesn’t mean that you will earn enough money to make a living out of it the first month.
Knowing the disadvantages of this business model will help you manage your expectations. First of all, remember that you are not in control of the manufacturing and shipping process. You won’t manage stock; you won’t see the products before the client receives them. To guarantee some quality standards, you’ll have to place trial orders. These orders will raise costs. Choosing a partner that you trust is essential.
You must bear in mind the two primary limits of Print on Demand: your partner’s catalog and their stock availability. Once you pick a partner, you will have to stick with this kind of inconvenience.
The more effort you put on your business, the higher chances you’ll have to succeed. Print on Demand is safe and relatively secure, but it’s not a source of automatic income.
3. Respect Intellectual Property
Most Print on Demand platforms allow you to create designs with their mockup generators. You won’t need to have any previous design knowledge to develop successful ideas.
You’ll also have the chance to use your own designs. You can also hire an expert through a freelance services platform. Another option is to buy quality assets in a graphic design marketplace. In any case, you must make sure that you have permission to use these designs on POD products. Otherwise, you could face legal consequences for violating intellectual property.
Some platforms, like Creative Fabrica, offer design assets for Print on Demand products. These elements include a personal and a commercial license that allows you to use them without making modifications. Items with a Full Print on Demand license are the best choice for this purpose.
4. Focus on a specific audience
Print on Demand has become very popular in the last years. A lot of sellers have started using this method, and the marketplaces are full of different products. Because of this, it has become harder to reach high levels of demand with a generic catalog.
Our advice is to focus on a specific target. If you like running, you can create apparel for runners. If you are a law student, you can create personalized apparel for people in the same situation. If you have been a mom recently, you can develop onesies and clothes for newborns and mums. You don’t necessarily have to pick something related to your daily routine, but it’s a wise practice. The more you know about a topic, the more relatable your designs will be.
This specialization can help you with two crucial marketing tasks: SEO and paid ads. In terms of SEO, adding specific keywords will raise the visibility of your products. When it comes to paid ads, having a particular target will make segmentation easier.
We hope you have found our advice useful. If you are going to start a Print on Demand business, good luck! We wish you a very successful adventure.